Our Heritage

Since its founding in 1975, HWASUNG COSMETICS has grown with an unwavering commitment to putting customers first and pursuing continuous technological leadership. Starting as a manufacturer of stationery pencils, we introduced Korea’s first automatic eyebrow pencil in 1983. Through continuous research into innovative designs and formulations, we have established ourselves as Korea’s leading pencil manufacturer and one of the global Top 3 in the category. To bring innovative designs to life and meet the diverse formulation needs of our customers, we design and manufacture our own production equipment and process technologies. With approximately 80% of our filling and production equipment developed using our proprietary technologies, we have built a distinctive manufacturing capability that sets us apart. Our expertise has expanded beyond pencils to encompass a broad range of stick-format products. Drawing on decades of accumulated experience and development data, we continue to expand our product portfolio across base makeup, foundation, cushion, concealer, tint, and more. By overcoming technical challenges that others have been unable to solve, we have established ourselves as a trusted technology partner sought out by leading global beauty brands.

Our success is proven only through the success of our customers

Guided by our unwavering belief in growing together, we will continue to deliver world-class quality and technology and create new possibilities for our clients in the global beauty market.