Formula Curation
A client-tailored formula collection,
curated with trends and technical expertise.
Formula Curation
We propose formulations that reflect rapidly evolving beauty trends while addressing our customers’ specific needs.
Each formulation is developed with both market potential and stability in mind and can be customized and refined to align with each customer's specific product direction and requirements.
Stick Eye Primer
Eye primer for long-lasting makeup.
Butter Stick Shadow
Butter-soft stick eyeshadow.
Stay-fix Browgel
Clear brow gel for secure hold.
Soft Brow Pencil
Powdery brow pencil with a clump-free finish.
Clay Cream Eyeshadow
Hydrating clay-texture cream eyeshadow.
Dual Slim Brow
Brow pencil & cara for defined, full brows.
Powdery Liquid Shadow
Liquid eyeshadow with a powdery finish.
Smooth Slim Liner
Oval-shaped eyeliner for effortless drawing.
Micro Slim Brow Pencil
0.9mm brow pencil for hair-like strokes.
Cream Stick Eyeshadow
Smooth-gliding cream stick eyeshadow.
Slim Dual Eyeliner
Dual eyeliner for precise drawing.
Natural Slim Brow Pencil
1.2mm brow pencil for natural brows.
Edge-Cut Eyeliner
Smooth-gliding gel-cream eyeliner.
Long-Wear Mascara
Mascara for all-day defined and fixed lashes.
Jelly Multi Eyepot
Versatile multi-eyepot for natural eye looks.
Glaze Pearl Gloss
Pearl gloss with multi-glitters for voluminous lips.
Tinted Volume Gloss
Tinted gloss for simultaneous shine and color.
Soft Liquid Lip Liner
Naturally blending liquid lip liner.
Plumping Lip Liner
Pencil lip liner with plumping ingredients.
Silk Veil Lip Oil
Lightweight lip oil with a high-shine finish.
Moist Velvet Lip Balm
Deeply moisturizing velvet lip balm for soft lips.
Clear Shine Lipstick
Lipstick for a clear, radiant shine.
Aqua Barrier Lip Balm
Lip balm with a hydrating barrier for lip care.
Shine Glasting Stick
Lipstick delivering rich color and glossy shine.
Cloud Matte Lipstick
Slim matte lipstick with lightweight, vivid pigmentation.
Melting Blur Lipstick
Soft melting blur lipstick.
Hydrating Stain Lip Tint
Highly moisturizing stain lip tint.
Glass Oil Tint
Oil tint with glass-like shine and natural stain.
Soft Blur Lip
Blur lip that seamlessly fills in lip wrinkles.
Water-to-Blur Lip Tint
Lip tint transforming from watery to a soft blur finish.
Glow Skin Tint
High-shine tinted moisturizer for natural tone correction.
Tone Pairing Cover Stick
Tone serum stick for half-tone correction and coverage
Water-to-Blur Primer
Silky blur primer with a hydrating application and powdery finish.
Glow Foundation
Glow foundation with seamless rolling for radiant skin texture.
Moisture Liquid Concealer
Liquid concealer with rich moisture for flawless, non-cakey coverage.
Concealer Liner
Stick concealer for precise coverage.
Shaking Blusher
Hydrating and highly adhesive shaking liquid blush.
Glow Cushion Blusher
Glow cushion blusher for delicate color layering with a mesh net.
Soft Satin Stick Blusher
Stick blusher with a soft satin finish.
Marshmallow Jelly Blush
Jelly balm blush with a clean, seamless fit.
Jelly Stick Highlighter
Hydrating jelly stick highlighter for a clear, radiant glow.
No-Sebum Jelly Pact
Soft jelly pact for perfect pore coverage.
Glow Cushion
Cushion for a natural, dewy glow.
Matte Cushion
Matte cushion for a thin, close fit and powdery finish.
Lifting Water Shading
Half-layer liquid shading for perfectly defined facial contours.
Formula Curation
We propose formulations that reflect rapidly evolving beauty trends while addressing our customers’ specific needs.
Each formulation is developed with both market potential and stability in mind and can be customized and refined to align with each customer's specific product direction and requirements.
Stick Eye Primer
Eye primer for long-lasting makeup.
Butter Stick Shadow
Butter-soft stick eyeshadow.
Stay-fix Browgel
Clear brow gel for secure hold.
Soft Brow Pencil
Powdery brow pencil with a clump-free finish.
Clay Cream Eyeshadow
Hydrating clay-texture cream eyeshadow.
Dual Slim Brow
Brow pencil & cara for defined, full brows.
Powdery Liquid Shadow
Liquid eyeshadow with a powdery finish.
Smooth Slim Liner
Oval-shaped eyeliner for effortless drawing.
Micro Slim Brow Pencil
0.9mm brow pencil for hair-like strokes.
Cream Stick Eyeshadow
Smooth-gliding cream stick eyeshadow.
Slim Dual Eyeliner
Dual eyeliner for precise drawing.
Natural Slim Brow Pencil
1.2mm brow pencil for natural brows.
Edge-Cut Eyeliner
Smooth-gliding gel-cream eyeliner.
Long-Wear Mascara
Mascara for all-day defined and fixed lashes.
Jelly Multi Eyepot
Versatile multi-eyepot for natural eye looks.
Glaze Pearl Gloss
Pearl gloss with multi-glitters for voluminous lips.
Tinted Volume Gloss
Tinted gloss for simultaneous shine and color.
Soft Liquid Lip Liner
Naturally blending liquid lip liner.
Plumping Lip Liner
Pencil lip liner with plumping ingredients.
Silk Veil Lip Oil
Lightweight lip oil with a high-shine finish.
Moist Velvet Lip Balm
Deeply moisturizing velvet lip balm for soft lips.
Clear Shine Lipstick
Lipstick for a clear, radiant shine.
Aqua Barrier Lip Balm
Lip balm with a hydrating barrier for lip care.
Shine Glasting Stick
Lipstick delivering rich color and glossy shine.
Cloud Matte Lipstick
Slim matte lipstick with lightweight, vivid pigmentation.
Melting Blur Lipstick
Soft melting blur lipstick.
Hydrating Stain Lip Tint
Highly moisturizing stain lip tint.
Glass Oil Tint
Oil tint with glass-like shine and natural stain.
Soft Blur Lip
Blur lip that seamlessly fills in lip wrinkles.
Water-to-Blur Lip Tint
Lip tint transforming from watery to a soft blur finish.
Glow Skin Tint
High-shine tinted moisturizer for natural tone correction.
Tone Pairing Cover Stick
Tone serum stick for half-tone correction and coverage
Water-to-Blur Primer
Silky blur primer with a hydrating application and powdery finish.
Glow Foundation
Glow foundation with seamless rolling for radiant skin texture.
Moisture Liquid Concealer
Liquid concealer with rich moisture for flawless, non-cakey coverage.
Concealer Liner
Stick concealer for precise coverage.
Shaking Blusher
Hydrating and highly adhesive shaking liquid blush.
Glow Cushion Blusher
Glow cushion blusher for delicate color layering with a mesh net.
Soft Satin Stick Blusher
Stick blusher with a soft satin finish.
Marshmallow Jelly Blush
Jelly balm blush with a clean, seamless fit.
Jelly Stick Highlighter
Hydrating jelly stick highlighter for a clear, radiant glow.
No-Sebum Jelly Pact
Soft jelly pact for perfect pore coverage.
Glow Cushion
Cushion for a natural, dewy glow.
Matte Cushion
Matte cushion for a thin, close fit and powdery finish.
Lifting Water Shading
Half-layer liquid shading for perfectly defined facial contours.