Why HWASUNG?
Global Color Cosmetics Full Line-up Full Service ODM Partner
Since 1975, HWASUNG COSMETICS has built its expertise in brow pencils and sticks, evolving into a full-line makeup ODM manufacturer covering Eye, Lip, and Base products, including foundation, cushion, lip tint, liners, and concealers. Our distinctive in-house value chain enables us to take full responsibility for every stage of product development and manufacturing, from concept to finished product.
- Ingredients
- Proprietary ingredients and powders developed and supplied by our affiliate, BEAUTYENCE
- Formulation
- Development of hybrid makeup-skincare products through collaboration with our skincare-specialized affiliate, NOWCOS
- Packaging
- More than 50% of our packaging components are designed and manufactured in-house through our affiliate, ANP
From product planning, design, formulation development and color matching to packaging and finished product manufacturing, we provide a comprehensive one-stop Full-Service solution. Drawing on our extensive collaboration experience with global luxury brands and international indie brands, we offer customized makeup solutions that align seamlessly with market trends, consumer needs, and regulatory requirements across different regions. With our R&D centers in the United States and China, HWASUNG COSMETICS is committed to being a trusted strategic partner for our customers, opening new possibilities in the global beauty market and bringing innovative ideas to life.
Most Preferred Partner
HWASUNG COSMETICS’ products are trusted and consistently selected by our customers, reflecting our proven expertise and capabilities. With dedicated teams specializing in Creative, Design, and Packaging Engineering, we provide integrated product solutions through a single point of contact. Backed by a library of more than 33,000 formulations and a team of over 100 R&D professionals, we develop and propose products from ingredient concepts and formulation development through to packaging solutions. Our vertically integrated structure, including the in-house production of ingredients and packaging components, allows us to carry the original concept and intent from the planning stage through to final manufacturing without compromise. Supported by six manufacturing facilities and round-the-clock production capabilities, we ensure reliable production capacity and on-time delivery, enabling us to meet our clients’ requested launch schedules.
Proprietary Production Technologies
HWASUNG COSMETICS designs and manufactures approximately 80% of its production equipment in-house, enabling us to develop manufacturing solutions specifically tailored to the unique requirements of our products. Through our dedicated engineering team, we continuously develop new manufacturing technologies and optimize production processes to enhance efficiency, precision, and quality. In particular, our proprietary Metal Molding Technology and Liquid Cooling Technology enable us to achieve unique formulation characteristics, production efficiency, and quality standards that are difficult to accomplish with conventional manufacturing equipment. These advanced manufacturing capabilities provide our customers with a meaningful competitive advantage, helping them create distinctive products with differentiated performance and market appeal.
Global Quality Standards
At HWASUNG COSMETICS, we integrate global certification requirements and regulatory standards from the earliest stages of product development, ensuring that our customers can move confidently toward their target markets and launch schedules. We maintain a comprehensive portfolio of certifications, including EVE VEGAN, Halal, RSPO, and CGMP, and possess extensive expertise in the latest cosmetic regulations across key global markets, including the United States, Europe, China, Japan, and Southeast Asia. Our manufacturing and quality systems have successfully passed rigorous audits conducted by leading global luxury brands, demonstrating our commitment to the highest standards of quality and compliance. With robust quality assurance and manufacturing systems in place, we provide consistent, reliable supply and dependable production capabilities, enabling our customers to bring their products to market with confidence.
Global Color Cosmetics Full Line-up Full Service ODM Partner
Since 1975, HWASUNG COSMETICS has built its expertise in brow pencils and sticks, evolving into a full-line makeup ODM manufacturer covering Eye, Lip, and Base products, including foundation, cushion, lip tint, liners, and concealers. Our distinctive in-house value chain enables us to take full responsibility for every stage of product development and manufacturing, from concept to finished product.
- Ingredients
- Proprietary ingredients and powders developed and supplied by our affiliate, BEAUTYENCE
- Formulation
- Development of hybrid makeup-skincare products through collaboration with our skincare-specialized affiliate, NOWCOS
- Packaging
- More than 50% of our packaging components are designed and manufactured in-house through our affiliate, ANP
From product planning, design, formulation development and color matching to packaging and finished product manufacturing, we provide a comprehensive one-stop Full-Service solution. Drawing on our extensive collaboration experience with global luxury brands and international indie brands, we offer customized makeup solutions that align seamlessly with market trends, consumer needs, and regulatory requirements across different regions. With our R&D centers in the United States and China, HWASUNG COSMETICS is committed to being a trusted strategic partner for our customers, opening new possibilities in the global beauty market and bringing innovative ideas to life.
Most Preferred Partner
HWASUNG COSMETICS’ products are trusted and consistently selected by our customers, reflecting our proven expertise and capabilities. With dedicated teams specializing in Creative, Design, and Packaging Engineering, we provide integrated product solutions through a single point of contact. Backed by a library of more than 33,000 formulations and a team of over 100 R&D professionals, we develop and propose products from ingredient concepts and formulation development through to packaging solutions. Our vertically integrated structure, including the in-house production of ingredients and packaging components, allows us to carry the original concept and intent from the planning stage through to final manufacturing without compromise. Supported by six manufacturing facilities and round-the-clock production capabilities, we ensure reliable production capacity and on-time delivery, enabling us to meet our clients’ requested launch schedules.
Proprietary Production Technologies
HWASUNG COSMETICS designs and manufactures approximately 80% of its production equipment in-house, enabling us to develop manufacturing solutions specifically tailored to the unique requirements of our products. Through our dedicated engineering team, we continuously develop new manufacturing technologies and optimize production processes to enhance efficiency, precision, and quality. In particular, our proprietary Metal Molding Technology and Liquid Cooling Technology enable us to achieve unique formulation characteristics, production efficiency, and quality standards that are difficult to accomplish with conventional manufacturing equipment. These advanced manufacturing capabilities provide our customers with a meaningful competitive advantage, helping them create distinctive products with differentiated performance and market appeal.
Global Quality Standards
At HWASUNG COSMETICS, we integrate global certification requirements and regulatory standards from the earliest stages of product development, ensuring that our customers can move confidently toward their target markets and launch schedules. We maintain a comprehensive portfolio of certifications, including EVE VEGAN, Halal, RSPO, and CGMP, and possess extensive expertise in the latest cosmetic regulations across key global markets, including the United States, Europe, China, Japan, and Southeast Asia. Our manufacturing and quality systems have successfully passed rigorous audits conducted by leading global luxury brands, demonstrating our commitment to the highest standards of quality and compliance. With robust quality assurance and manufacturing systems in place, we provide consistent, reliable supply and dependable production capabilities, enabling our customers to bring their products to market with confidence.