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R&D

LAB 소개

PENCIL & STICK LAB

As a pioneer of mechanical-pencils in Korea, Hwasung has kept its long-term partnership with Amore Pacific and offers variety of products and services to global companies such as Anastasia Beverly Hills, L'Oréal Group, Estée Lauder Group, and Shiseido.
Not only limited to mechanical-pencils, HWASUNG COSMETICS focuses on developing other stick type products with its distictive mold filling technologies.
One of the key factors in point Make-up is to acquire distinctive color libraries, and as an effort, HWASUNG COSMETICS established an R&D team that is solely dedicated to color variation with professional colorists. We believe our effort will differentiate HWASUNG COSMETICS from other competitors.

POWDER LAB

HWASUNG COSMETICS develops and offers powder pacts, blushers, contour, and eye shadow products.
Hwasung offers innovative powder formulas with its exclusive technologies. For instance, Jelly type formula, a light weight and long lasting formula, is one of our specialties that is created through the combination of our unique formula and extrusion technologies.
Also, as an effort to acquire distinctive formulas, we have been diversifying our network of raw material vendors.

LIQUID LAB

Our liquid lab develops liquid eyeliner, liquid eyebrow, liquid eyeshadow, lip tint, and other products. For liquid eyebrow and eyeliner items, Hwasung offers not only dipping type products, but also flow-through-system products, such as liquid eyeliner pens.
Hwasung strives to achieve the highest level of color dispersion and emulsification technologies. Also, in order to achieve reliable and high quality fomulas, Hwasung conducts extensive testing procedures.

EMULSION LAB

Hwasung strives to achieve unique and distinctive W/O and O/W base formulas through diverse experiments and research. We offer the highest quality emulsion formulas, such as liquid foundation, water-drop foundation, BB cream, emulsion eyeshadow, and mascara that allows our customers to penerate the competitive market.
Hwasung also offers OTC products both in stick and liquid forms that can protect the skin from blue light and heat with differentiated technologies.